![]() ![]() ![]() It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.īut Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. ![]() Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Once upon a time, brick-and-mortar video stores were king. In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. ![]()
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